Coalition Of Labor, Minority Groups Wants To Redefine ‘Ground Game’ In Virginia (WAMU-FM)

WAMU
Recent years have seen super PACs make inroads into the ground game, dispatching volunteers into neighborhoods for high-profile races. But the endorsements in state and local races by Take Action Virginia make it a new kind of effort. The group isn’t a super PAC; instead, it calls itself an “electoral collaboration.”

University of Mary Washington professor Stephen Farnsworth says the coalition is putting a fresh new spin on a very old strategy.

“The Republican Party has been able to use evangelical voters to connect to other evangelical voters to get them to turn out for defense of marriage amendments,” says Farnsworth. “That was less high-tech than what we are seeing today, but it’s clearly the same dynamic.”

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