From the Publisher: This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the “power to persuade,” and that task remains a steep challenge.The book also looks at the media strategies of candidates during the 2016 presidential campaign and covers the early phase of the Trump administration, the first true Twitter presidency. More information C-Span interview on "Presidential Communication and Character"
Stephen Farnsworth, Professor of Political Science and Director of the University’s Center for Leadership and Media Studies, recently delivered an invited research presentation entitled, “The Trump Presidency in a Divided America: A Midterm Assessment,” at the International Conference on Trump, Canada and the World after the Midterms Elections. The conference was held at the Université [...]
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“Virginia’s governors can only serve one term in a row — they become a lame duck right away,” says Stephen Farnsworth, a political science professor at the University of Mary Washington.
“The congressional Democratic caucus has to deal with very different constituencies and very different pressures,” said Stephen Farnsworth, a political scientist who heads the Center for Leadership & Media Studies at the University of Mary Washington.
“The result is a message that is not coherent enough to take to the campaign trail. The Democrats can pass legislation that can define the party, like Obamacare or the ‘cap-and-trade’ environmental bill, but that is much different from a presidential candidate going from a group of activists in one state to a group of activists in another state in pursuit of the presidential nomination.”