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Farnsworth Publishes Book on Presidential Communication

Stephen Farnsworth, professor of political science and director of the University of Mary Washington’s Center for Leadership and Media Studies, is author of a new book, Presidential Communication and Character: White House News Management from Clinton and Cable to Twitter and Trump, published by Routledge Press.

From the Publisher: This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the “power to persuade,” and that task remains a steep challenge.

The book also looks at the media strategies of candidates during the 2016 presidential campaign and covers the early phase of the Trump administration, the first true Twitter presidency.

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Political Side of Iran Deal Pullout (WRVA)

Professor Stephen Farnsworth of the University of Mary Washington said that President Trump's statement on his decision to withdraw from the Iranian nuclear weapons agreement was not accompanied by the harsh twitter rhetoric than often comes with presidential pronouncements. "This was more professional than some of his public relations efforts," Farnsworth said.

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Trump Scraps Iran Nuclear Deal (CTV News Canada)

Professor Stephen Farnsworth of the University of Mary Washington predicted that Iran would try to retain the agreement with the other partners, including the UK, France, Germany, China and Russia, even in the wake of President Trump's decision to pull the US out of the treaty. But things would get much more dangerous is Iran decides there is no point in working with the west on arms control, and throws out the international inspectors examining Iranian military installations, Farnsworth said.

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When will Trump visit troops in the war zone? (Washington Examiner)

But Bush scored a public relations win in 2003 when he made a secret trip under intense security to Iraq to have Thanksgiving with troops who had overthrown the government of Saddam Hussein about eight months earlier, said Stephen Farnsworth, a professor of political science at the University of Mary Washington in Virginia who has written books about the presidency.

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