From the Publisher: This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the “power to persuade,” and that task remains a steep challenge.The book also looks at the media strategies of candidates during the 2016 presidential campaign and covers the early phase of the Trump administration, the first true Twitter presidency. More information C-Span interview on "Presidential Communication and Character"
Stephen Farnsworth, professor of political science at the University of Mary Washington, will be speaking about the state of the Trump presidency and his new book, “Presidential Communication and Character” on “With Good Reason.” The public radio program airs in 99 cities around the nation starting this weekend.
The segment with Professor Farnsworth, who was named Outstanding Faculty of 2017 by the State Council of Higher Education for Virginia, will air at 2 p.m. on Sunday October 14 on 94.9 FM in Fredericksburg, 88.5 FM in Charlottesville and 92.5 FM in Richmond.
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