Political science professor Stephen Farnsworth from the University of Mary Washington, and author of Presidential Communication And Character, said: "Politicians who are familiar with or supportive of the tradwife movement can build a devoted following among those adherents because these politicians are demonstrating that they understand and can connect with that element of the voting public. Paying attention to those communities, particularly energised ones, is becoming increasingly the reality of politics in this country. If you don't reach out to your most energised potential supporters, you are undermining your ability to win a party nomination."   In Trump’s America, women trade progressive politics for pearls for the ‘tradwife’ idyll (The Straits Times Singapore)