On the Campaign Trail: TV is a Bang for the Buck (WVTF)


Around Virginia, the hottest primary on the ballot June 14 is the Republican contest in Hampton Roads. That’s where Republican incumbent Scott Rigell is stepping down after three terms in office. One of the candidates in that primary is buying hundreds of thousands of dollars in television time….

Stephen Farnsworth at the University of Mary Washington says buying TV ads is usually a safe bet.

“The way to reach younger people is obviously social media. But the way to reach the highest likelihood of voting citizens, television is still a good bang for your buck.”

Link to report