Northam’s prescription for success will, at the very least, require him to hang out a very big shingle.
A recent survey by the University of Mary Washington showed Gillespie leading in a hypothetical 2017 matchup with Northam, 40 percent to 33 percent. But more telling was the fact that 82 percent of voters surveyed said they did not know enough about Northam, a former state senator and current lieutenant governor, to form an opinion.
Gillespie did not fare much better, with 77 percent saying they do not know enough about him, despite his close run for U.S. Senate with Warner last year.
